Privacy Policy

This Privacy Notice for STARIX INNOVATIVE SOLUTIONS LIMITED hereinafter also referred to as "we," "us," or "our", describes and regulates our interaction with data; how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services.

For most processing described in this Privacy Notice, we act as a data controller (or equivalent role under applicable law). Where we process personal information on behalf of a business customer or brand partner in connection with a specific campaign or engagement, we may act as a processor/service provider (or equivalent role) and will process such information only on documented instructions and for the purposes described.

Some of these services include, but are not limited to:

• •Visiting our website at "starixapp.com" or any website of ours that links to this Privacy Notice.
• •Use of Starix. Starix is a technology platform that provides data-driven insights, analytics, and trust signals for digital creators, brands, and online platforms. The service collates, aggregates and analyzes publicly available and user-authorized data from social media platforms and other third-party services to generate trust scores, performance Insights, and trend intelligence.

Simply put, Starix sorts relevant data in the public domain, and utilizes this data as a tool to generate performance insights and trend intelligence for the benefit of brands and creators alike. Starix uses automated systems, including algorithms and artificial intelligence, to evaluate engagement patterns, detect anomalies, and support transparency and informed decision-making.

Specifically, we use AI to analyze public social media engagement and create "trust scores" for creators. These scores are based on engagement frequency, sentiment analysis, and consistency metrics. These scores may influence brand collaboration opportunities.

The platform may include web and mobile applications, APIs, dashboards, and related tools. Engage with us in other related ways, including any marketing or events.

We collect personal information you voluntarily provide (like your name, email, and billing address), payment data processed securely via Paystack, and data you authorize us to access when connecting social media accounts. We do not process sensitive information or access private direct messages.

We process your information to provide, improve, and administer our Services, communicate with you, ensure security and fraud prevention, and to comply with the law.

If you are in the EU, UK, or Africa, we rely on Consent, Performance of a Contract, Legitimate Interests, and Legal Obligations to process your data.

We share minimal data with service providers (like payment processors). When you participate in brand challenges, brands can view your public creator portfolio and Starix Score, but they cannot see your raw social media data. Data flow from social platforms is one-way to Starix only.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services.

We use AI and machine learning to calculate your Starix Score, detect artificial engagement (fraud), analyze content, and rank creators fairly. If an AI-generated decision negatively impacts you, you have the right to request a human review.

When you connect platforms like Instagram, TikTok, Facebook, or YouTube, we use OAuth 2.0 to access only the public metrics you explicitly authorize. We never access passwords or direct messages. You can disconnect a platform at any time.

Generally, we retain personal data for 5 years after account deactivation. However, data collected from social media platforms is deleted within 90 days after you disconnect the platform (unless required for legal disputes or financial compliance).

We implement robust technical and organizational security measures designed to protect the security of any personal information we process.

Our Services are not intended for children under 16. If you are 16 or 17, you may use the Services only where permitted by law, and your parent or legal guardian must consent to your use.

Depending on your region, you have the right to access, rectify, erase, or port your personal data. You may also challenge automated AI decisions and request human intervention.

We do not currently respond to DNT browser signals.

If you reside in certain US states, you may have specific rights to request access to, correct, or delete your personal information.

All personal information and social media content remains your property. By connecting accounts, you grant us a limited license to display your public content in your portfolio. We do not, and will never, sell your personal information to third parties for marketing purposes.

Yes, we will update this notice as necessary to stay compliant with relevant laws and will provide clear notice on our platform when we do so.

If you have questions or comments about this notice, you may email us at contact@starixapp.com.

To request to review, update, or delete your personal information, please submit a data subject access request to our DPO at dpo@starixapp.com.

Our integrations strictly comply with the API Terms of Service for Meta, TikTok, and Google. Disconnecting a platform from your settings immediately stops data collection, and historical data is deleted within 90 days.